Comma Entertainment, which specializes in global marketing (PR) has signed an annual contract with Sebang Global Battery and will be in charge of their international marketing and branding for a year.
Sebang Global Battery is the number one local company in the lead-acid battery industry of Korea and one of the 10 biggest battery manufacturers in the world, which exports globally in over 130 countries. Sebang Global Battery has already succeeded in the area of global marketing, but is in order of more exciting news as their own brand, ROCKET has signed a sponsorship with Spain’s La Liga, FC Barcelona last October. This contract allows Sebang Global Battery to exclusively use FC Barcelona’s players’ images and the logos in Vietnam and Malaysia where there are many soccer fans. These two countries have also shown significant growth in the sales of Korean lead-acid battery in recent years.
Comma Entertainment in charge of Sebang Global Battery’s international PR plans to not only simply market the ROCKET products with images of FC Barcelona, but produce new contents, online viral marketing and BTL events to create fresh image of the company’s identity in the global market.
Comma Entertainment’s pilot social media contents have received positive reactions from the global viewers, and their future contents are something to look forward to. Their upcoming news are available on the official Facebook page of Sebang Global Battery.