Comma Entertainment’s Expansion into Middle East by Organizing Korean Wave Festival in Saudi Arabia
Comma Entertainment’s Expansion into Middle East by Organizing Korean Wave Festival in Saudi Arabia
  • 이성래 기자
  • 승인 2019.02.26 22:16
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Korea’s Global BTL Marketing Agency Comma Entertainment is organizing Saudi Arabia’s first K-wave themed festival “The Korean Days” which will happen at Intercontinental Hotel Riyadh from March 21 to 25.

The nation’s first and the biggest cultural festival – this is not only one fact that makes “The Korean Days” stands out. A large-scaled 5-day festival event is chosen to be fully packed with K-wave themed contents; markets and various performances that will surely be bringing some serious heat to the festival. It is good news to the K-fans in Middle East, since this festival will be a good chance to represent the potential of Korean culture in their countries, and to prove that it is now on a true global scale successfully expanding into every corner of Middle East. 

One more thing that the visitors can expect from “The Korean Days” is Saudi Arabia’s exotic scenery that the only outdoor festivals can afford. 

According to the insider from the organizing committee, “All the stages will be a series of ‘collaboration’ that can friendly link tradition & trend, AND Saudi Arabia & Korea”. And, “The Korean Days’ will definitely set a new milestone in Saudi Arabia”, Comma Entertainment who excels in Global branding & marketing added.  

The festival details can be found on SNS(Twitter, Facebook, Instagram) under the domain named “The Korean Days”.
 


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