UPDATED. 2023-01-31 10:45 (화)
Marketing industry in South Korea
Marketing industry in South Korea
  • 이성래 기자
  • 승인 2020.11.04 07:12
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Despite the global recession and the slowdown of the domestic economic growth in South Korea, advertising market is projected 5.5% year-over-year with over US$10. 

Online advertising, which includes mobile and PC offers significant market growth potential. Thanks to the Korean gaming industry and the strong e-commerce business in South Korea. 

In addition, the increase in advertising spending due to the coronavirus’ effects is expected to result in the broadcast ad market turning positive. Comma Entertainment noted that agencies need to prepare for all the advertising services of a business including strategic planning, production, graphic design, copywriting, media purchasing and web marketing due to continuous influx of advertisers from brand e-commerce sector. Meanwhile, Comma entertainment is a global marketing agency based in South Korea that provides solutions through diverse case studies in overseas market.