KCON; the biggest annual Korean music festival held in different cities across the world has successfully wrapped up this year’s festival in Thailand by attracting 42,000 Korean culture fans.
Since KCON started in 2012, it has played an important role in spreading not only K-pop music, but also K-fashion, K-beauty, K-food and general Korean culture. This is why Korea’s biggest companies and brands who are representing and leading the K-culture are participating in KCON every year. Particularly, Korea’s no.1 liquor company HiteJinro’s participation in KCON 2018 Thailand was very good news for K-culture fans.
HiteJinro’s popular sparkling drink with the peach flavor ‘Jinro Tok Tok’ recently recorded a huge success in Thailand. In return for those fans’ constant support, HiteJinro ran an activity booth in KCON exhibition zone and provided a space where people can enjoy and experience Korean lifestyle with the HiteJinro products.
Comma Entertainment, the HiteJinro’s international marketing agency added “KCON 2018 Thailand was an amazing opportunity to introduce positive aspects of Korean drinking culture and for HiteJinro to directly communicate with the customers”.